Last updated: July 2, 2026
GameLense is a product of Marshall Digital Solutions LLC.
GameLense ("we," "us," or "our") provides youth baseball analytics tools for coaches, parents, and organizations. We are committed to protecting the privacy of all users, especially children. This policy explains what information we collect, how we use it, and your rights regarding that information.
GameLense is designed for use by coaches, parents, and organizational administrators — not by children. Children under 13 never interact with GameLense directly and do not create accounts or input data. All player information is entered and managed by authorized adults (coaches or parents).
In the course of managing a team, coaches and parents may enter the following information about minor players:
This data is used solely to provide baseball analytics, lineup suggestions, and performance tracking to the coaches and parents who entered it.
We do not use any child's personal information for behavioral advertising, profiling, or any purpose other than providing the core analytics service to authorized adults.
Coaches and organization administrators act as "operators" under COPPA. By creating a team and entering player data, they represent that they have obtained any necessary parental consent for the collection of player information used within the platform.
Parents and legal guardians have the right to:
To exercise any of these rights, contact us at privacy@gamelense.app.
Coming soon: In-app access and export tools are coming to the Guardian portal so parents can review and download their child's data directly.
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business purpose for collecting the information, and the categories of third parties with whom we share the information.
You may request that we delete any personal information we have collected about you, subject to certain exceptions permitted by law.
We do not sell your personal information. We have never sold personal information and have no plans to do so.
We will not discriminate against you for exercising any of your privacy rights. You will not receive different pricing, service quality, or access based on your privacy choices.
To submit a CCPA/CPRA request, email privacy@gamelense.app with the subject line "California Privacy Request." We will verify your identity and respond within 45 days as required by law.
Name, email address, and role (coach, parent, or organization owner). Collected at registration to create and manage your account.
Player names, jersey numbers, and performance statistics (batting, pitching, and fielding). Uploaded by coaches or parents via GameChanger CSV exports.
Payment processing is handled entirely by Stripe. We never store credit card numbers, CVVs, or full payment card details on our servers. Stripe may collect billing name, address, and card information directly in accordance with their own privacy policy.
We use Vercel Analytics to collect anonymous, aggregated page-view data (pages visited, visit duration, referrer). This data contains no personally identifiable information and is used solely to improve the product.
can view all player data for the teams they manage.
can view only their linked child's data.
can view aggregate data across all teams within their organization.
We never sell personal data to any third party.
We never share data with third parties for marketing purposes.
We use the following third-party services to operate GameLense. Each processes data only as needed to provide the service and in accordance with their own privacy policies:
None of these service providers sell your data or use it for their own marketing. They act as processors on our behalf only.
Your data remains active for as long as your account exists. If you request account deletion, all associated personal information and player data will be permanently deleted within 30 days of the request. To request account deletion, email privacy@gamelense.app.
We take reasonable measures to protect your information. All data is encrypted in transit using TLS (HTTPS). Data at rest is encrypted via Supabase's built-in encryption. Access to production systems is restricted to authorized personnel only.
GameLense uses minimal cookies. We use an authentication session cookie required for you to stay logged in, and Vercel Analytics may set a cookie for anonymous page-view measurement. We do not use tracking cookies, advertising cookies, or any third-party marketing cookies.
We may update this Privacy Policy from time to time. If we make material changes, we will notify users via email or a prominent notice within the application. Your continued use of GameLense after changes are posted constitutes acceptance of the updated policy.
Questions? Contact us at privacy@gamelense.app
GameLense uses essential cookies for authentication and anonymous analytics to improve the experience. No tracking or advertising cookies are used.